This year, I’m kicking off an early Black Friday sale to give customers more time to explore and enjoy offerings without the last-minute holiday rush. With more days to shop, I hope to create a relaxed, enjoyable experience, allowing people to thoughtfully choose unique, sustainable pieces that resonate with them. Starting the sale early also means I can connect with my community over a longer period, sharing the stories behind each piece and making sure everyone finds something special for the season.
Today, I wanted to put a spotlight on the bestselling Malti coat.
I started my brand to celebrate traditional Indian craftsmanship and sustainable fashion, inspired by the beauty of our heritage saris and my love for upcycling. The handcrafted Malti Hooded Puffer Coat, made from a Paithani sari, reflects this vision. Paithani saris are known for their intricate weaving and rich history, and I wanted to give these timeless weaves a modern twist. By transforming it into a puffer coat, I’m blending the warmth and comfort of contemporary outerwear with the elegance and cultural depth of Paithani, creating a piece that’s as unique and meaningful as it is functional.
I’m incredibly grateful for the highly rated reviews for the Malti coat—thank you for embracing its unique blend of tradition and style!
Love,
Sujata
Founder / Designer of SaaRii